Graphic design | Packaging design | Artwork
Helping well-known housewares brand that many consider to be the ‘go to’ for quality and value for money household goods respond to a changing market and launch new product ranges.
Key areas of expertise
Love your laundry…
Asked to create a logo that would be used as an emotive call out on all ADDIS Airer packs. The visual message would resonate with consumers that they are looking after their clothes by drying naturally, fibres will last longer and of course they will save money and energy from not using the tumble dryer. By combining a heart icon attached to an outdoor clothes peg was created to help communicate this metaphor.
Early design concepts and exploration work…
